Ep 101: Dare to be average with Bruce Watson

What if better farm risk management isn’t about picking the top of the market, but having the discipline to stop trying?

Host
Guest
11 Nov 2026

What if better farm risk management isn’t about picking the top of the market, but having the discipline to stop trying?

Join us for a conversation with grain grower and Nuffield Scholar Bruce Watson, where we revisit the thinking behind his “Dare to Be Average” philosophy and what it means for farm businesses today.

Bruce shares how he approaches the balance between production risk, grain marketing and cashflow, including the role of soil moisture, crop diversification, on-farm storage and having a clear marketing plan.

We also explore how the same thinking can apply to rising input and supply risks, from fertiliser and fuel to increasingly unpredictable global supply chains.

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Bruce Watson
Kebby & Watson

Disclaimer

The information provided in this podcast is general in nature and does not in any way constitute financial, investment, accounting, tax, or legal advice. You should always consult with a relevantly qualified and licensed professionals for advice tailored to your specific situation and requirements. The opinions expressed are our own and do not reflect those of our sponsors or any third parties.