Customer Spotlight: Frank Donovan

Image: Frank Donovan

Image: Frank Donovan

To celebrate Seniors Week, 11th-17th November 2018, we would like to honor one of our long-time, loyal Agrimaster users, Frank Donovan. Frank is 96-yrs-old and has a farm in Pintadeen, Victoria. Frank grabbed our Customer Service Team’s attention with his tech-savviness. At 96, Frank has no problem booking support calls online and managing his farm finances.

We were very intrigued and made a call to Frank to get to know more about him. We interviewed Frank and he shared a little bit of an overview of who he is and his farming life;

“I have been associated with the farm, Pintadeen, all my life as my father ran the property before I retired from full banking 36 years ago. My father, Tom, and I continued to run the farm together until his death in 1981. My son, Tom continues to have a great love of the property and perhaps in time he will also return to the farm following his career in Pharmacy.”

Frank mentioned, he and his wife Mary have been using Agrimaster for over 16 years and it has been highly beneficial for them to manage their farm finances.

“I’ve been an Agrimaster user for around 16 years. The obvious advantage of using Agrimaster is the ability to quickly submit tax requirements to the ATO and provide continuing records which have proved to be valuable in decision making and plans for the future.”

As a long term Agrimaster user, we were interested in finding-out his thoughts on further improvements we could make to Agrimaster. Frank also praised the high capabilities of our Customer Service team.

“With Agrimaster when something goes wrong it’s challenging to determine where the problem has occurred. When this happens being able to speak with the Customer Service team on the phone has been important as this always allowed me resolve any issues. Over the years, I have dealt quite often with Ruth who I cannot speak highly enough of. Her ability to resolve difficult questions in a friendly and professional manner has always amazed me.”

Frank also mentioned the changes that can arise in the industry and he believes the challenges depend primarily on the World Economy which can have an impact on all business throughout Australia.

We are continuously working hard to put you, our customers, at the center of our product. We always value your feedback, suggestions and testimonials. If you would like to nominate a long time user of Agrimaster to be featured in our blog post, email your details and your nominee to